For The Castle, I feel that Facebook, Instagram and Twitter will be the most effective forms of social media that will reach out to my target audience.
Facebook is the channel that will likely be the more effective. Facebook appeals to several generations; grandmothers have an account and kids as young as 13 have an account. Therefore, both the demographic for the business and the target audience is included in this wide range of users. More specifically, according to zephoria internet marketing solutions, the ages betwwen 25 and 34 are the most common users. Those are precisely the ages that I hope to focus on.
While looking through their facebook page, I noticed that the Castle definitely has a peak season. During the months surrounding October, the page posts several times highlighting several events that took place. Several of the posts had little to no likes or any interaction. With more personable and specific posts that try to get the reader involved, the posts will be more widespread over Facebook.
Another Facebook addition would be to include more reviews of the museum. If customers are encouraged to voice their opinions about the museum, more users will see that and [hopefully] decide to visit the museum for themselves.
*Facebook is the largest and most common form of social media
*It involves a wider range of an age demographic
*Good reviews will directly boost the business
*It is possible that someone could write a bad review which could hurt business
*Since so many local business use Facebook to promote themselves, it is likely that the Castle’s postings will leak through the hundreds of ads that plague this channel.
With the overall look of the Castle, it is easy to say that it is picture perfect. The gothic and old architecture is unique and is something that people will want to document in their personal photo libraries.
The main reason Instagram will be so important for this business is that it is the most effective way to build a brand. According to Forrester, brand engagement rates are highest on Instagram. Other popular social media outlets like Facebook and Twitter did not even come close to the numbers that Instagram produced. The Castle lacks a specific brand. While there isn’t a product or service to sell, a museum could very well develop a brand.
Another helpful statistic, provided by sprout social, stated that 75 percent of comments are posted within the first 48 hours. This means that word on Instagram travels quickly. This is perfect for the number of events that take place and to showcase photos from daily museum tours.
*Instagram is mostly used by the age groups that includes the target audience
*Including hashtags will bring attention to the post regarding the Castle once those hastags are searched
*Instagram pictures can also be posted through Facebook and Twitter. For users with all three, repetition can sometimes be the most effective form of advertisement.
*It is only focused on images and it does not allow for anything written
*Not as many people use Instagram-it could limit the number of people the posts reach out to
*It would take dedication for someone to be in charge of the account while actively posting pictures that are interesting and that will cause a buzz among Instagram users.
This is a way that can promote the Castle in a way that is short, sweet and to the point. Tweets can end up popping up several different times if users re-tweet or favorite something. Not only will your account show the tweet, the person’s account who re-tweets will also show the post. Thus including the repetition tactic.